The words that get action

If you've invested in a great web design, Google AdWords, or search engine optimisation it can be very frustrating, not to mention costly, if people arrive on your website, take one look and leave again.

This high 'bounce' rate is usually because they can't see quickly that your site has what they're looking for. That's usually to do with not having the right headlines and enough information easily available to keep them reading.

The longer people stay on your site, the higher the chance of them taking action and getting in touch or making a purchase. A good design is part of the means to keep people looking, highly reader-focused copy is the other part of the equation.

For most people writing about their own businesses is really tough - your passion for your business overflows. The problem is that your website visitor probably doesn't need to know all the things you want to tell them! A good copywriter will use the key pieces of information the reader wants and present them in a way that engages the reader.

Weak copy loses more sales than any other element on your website - find out more about our copywriting services now.